Innovation – In the world of small business, innovation is often perceived as the catalyst that ignites the creation of new companies.  But just as companies can successfully come to life as the result of innovation, they can continue to commit to innovation to develop goods and services that continuously meet shifting social trends and preferences.  Here are three guiding principles for a framework of innovation, consider it as a growth platform:

  1. Innovation is not the same as invention.
  2. Always have a chief innovation officer.
  3. Customers must drive innovation
Buchanan Virtual Office believes in these three guiding principles to remain at the forefront of supporting new kinds of marketing, learning, process improvement, client care and attention.